Make Your Mark

Make Your Mark is the national campaign to unleash the UK’s enterprise potential. Backed by an unprecedented coalition of businesses, charities and education bodies, Make Your Mark is supported by the Department of Business, Enterprise and Regulatory Reform and endorsed by the Prime Minister, Gordon Brown.

In 2004, Colman Getty launched and publicised the first-ever Enterprise Week, the main practical focus of the campaign and now an annual event.

Enterprise Week 2007 stimulated 5,270 events run by 1,922 partners and attended by 584,000 people. The Week generated over 1,300 pieces of media coverage, including all national daily newspapers, BBC Breakfast, BBC Working Lunch, BBC Radio 4 Today Programme and BBC Radio 5 Live.

We are the year-round press office for Make Your Mark and since 2005, the campaign as a whole has generated 4,300 pieces - £18m worth - of media coverage; an average of six every working day.

Association of Graduate Recruiters

Colman Getty has a long association with the AGR having worked on the account since 1995, both developing a proactive news strategy and providing a year-round press office. 

CG has helped to position the AGR as an authoritative commentator and thought-leader on higher education, recruitment and employment issues.

We have worked with the AGR to develop and launch several of their landmark research publications including The Value Graduates Bring, If Only I’d Known and Should I Stay or Should I Go?, and each year achieve widespread national and trade coverage for the AGR’s graduate recruitment surveys, awards and summer conference.

In 2008 we will be celebrating the AGR’s 40th anniversary with a range of media coverage looking both at the last 40 years of graduate recruitment and the future of the sector as Generation Y begins to enter the workplace. 

 

The Children’s High Level Group

The Children’s High Level Group (CHLG) is the charity co-founded by JK Rowling and Emma Nicholson MEP in 2005 to protect and promote children’s rights across Europe.

Colman Getty has handled all PR for CHLG since 2006, including the creation of a public-facing identity for the charity and its campaign, The Children’s Voice. Our media strategy is built around key milestones, plus reactive comment on relevant child health, education and welfare issues.

In 2007, JK Rowling dedicated a copy of The Tales of Beedle the Bard – a volume of wizarding fairy tales she had created, hand-written and illustrated – to the charity’s campaign, The Children’s Voice. The book broke auction records when it sold at Sotheby’s for almost £2m.

Worldwide coverage was generated leading up to, and in the wake of, the auction.

Management Today

The UK’s leading business magazine for whom we organise a year-round programme of awards, events, sponsorships and media relations

Cultural Leadership Programme

The CLP was founded in March 2006 as a two-year £12million initiative funded by the Treasury to promote excellence in leadership and management within the cultural and creative industries and to increase diversity in these sectors.

Colman Getty started working with the CLP in March 2007 to publicise its six main strands of activity including Powerbrokers, aimed at emerging black and minority ethnic cultural leaders, and its Peach work placements in top cultural institutions which promote ‘learning through doing’. Most recently Colman Getty achieved national press coverage for the launch of the Meeting the Challenge report which marks the end of the programme’s initial two years.

The CLP has now secured funding for a further three years and CG is currently developing a communications strategy to reflect its priorities going forward. CG will also be working to raise the profile of the Director and Board.

Career Academies UK

Career Academies UK is a charity established by the business community in 2002. It supports a movement of over 500 employers and 90 schools and colleges, working together to raise the aspirations of 16 to 19-year-olds from areas of social need.

 

Its formidable advisory board of business leaders is chaired by Sir Win Bischoff, Chairman of Citi. In January 2008, Career Academies UK appointed Colman Getty - its first PR agency - to devise and implement a strategy to raise the organisations profile amongst the education and business media and wider stakeholders.

 

We are working with Career Academies UK on a sustained programme of news and feature-led coverage in the national press, raising the profile of the organisations chief executive through media interviews, thought-leadership pieces and speaking engagements. Colman Getty will also handle the Career Academies UK press office function.